Many small to medium organizations, venue operators, or companies that are currently using a pen and paper method of recording ticket sales. Their events may be unsure what advantages they would gain if they were to utilize box office ticketing software to handle all their ticketing. So let's look at several key benefits.
Easier ticket sales and recording
Once a program and event are set up, the ticket sales process involves just a few clicks of the mouse to select a seat, select or enter a patron's name, record a payment, and print a ticket. The online event ticketing program is also a centralized system for viewing all statistics.
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Opportunity for Internet sales
These days most box office software provides the facility to sell tickets online and print tickets at home, which can not only increase sales opportunities but it can save time. Barcoded PDF tickets also offer a better defense against fraud and cheating.
Enhanced and more in-depth reports
Information is live and up-to-the-minute. If interactive seating charts are used, the details of any tickets sold can be viewed immediately or searches made by the customer's name and other fields.
Enhanced customer database
A detailed customer database can be used to expand marketing opportunities and develop better relationships with customers. Most ticketing software has the ability to send an email directly to customers from the database or print pre-formatted letters. Ticketing software may also provide the ability to classify customers in certain ways for marketing purposes.