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How to Differentiate Between Traditional and Digital Marketing?

Courtesy-forbes

Marketing is an awesome and powerful tool that has helped many companies in the past and present. Companies in the earlier days relied heavily on traditional marketing when it came to generating profit. However, this form of marketing was and is on the expensive where only the well—established companies or companies having the money can afford. So, there is another form of marketing called digital marketing. Today, this form of marketing is getting better preference over traditional. However, not many people know the differences between the 2. Here are a few.

  1. Traditional Marketing – As mentioned earlier, it is the oldest form of marketing. Some of the activities of traditional marketing include; putting advertisement banners, making brochures, physical meeting with the customers and so on.
  2. Digital Marketing – Alternative to traditional marketing is the digital marketing.

Now, let’s focus on few differences between digital and traditional marketing.

  1. Reaching the Customer – Reaching the customer is often faster and quicker by digital marketing even though both forms of marketing offer this.
  2. Communicating with Customer –Traditional and digital marketing offer communications with customer. However, digital marketing is faster when it comes to communication.
  3. Promotion of Business – If you wish to save time while promoting your business, then digital marketing is obviously going to be faster.
  4. Place of Work – Both have their form of workplace. Digital marketing requires an internet access along with a computer. While traditional marketing is all about traveling from one place to another on a constant basis.

If you’re about to pursue a career in digital marketing, then companies offer great digital marketing packages even for inexperienced graduates.