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Differences Between Digital and Traditional Marketing

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Whatever business it is, no business can succeed without the use of a marketing tool. This is a tool that has helped many companies in order to generate revenue and attract tons of customers. In earlier days, companies relied heavily on traditional marketing. However, digital marketing is something new and different that has been used by many companies. Let’s first understand the definition between the two.

Traditional Marketing –Adding ad banners, posters, wall painting, door-to-door sales are some of the examples of traditional marketing where companies relied heavily upon.

Digital Marketing – This is known to be the new type of marketing which allows a company to promote their business via digital platforms.

These are the basic differences between the two:

  1. Global Reach – If you wish to expand your business on a wider scale, both forms of marketing are capable. However, when it comes to speed, then digital marketing is much faster.
  2. Communication – if you wish to have faster and easier communication with a customer, then digital marketing is the way to go.
  3. Time Period – Digital marketing if done correctly, saves a lot of time compared to traditional marketing.
  4. Money – If you’re on a tight budget, then digital marketing is much cheaper compared to traditional marketing.
  5. Work Flow – Traditional marketing requires setting up an office. On the other hand, digital marketing requires access to the internet along with having a PC or laptop.

Consider taking help from a digital marketing company for more information.